A transiting stop in Germany on the way was fitting as I transferred to Berlin for the week. It was some way to understand and tie some of the abhorrent 20th century history together. I arrived at the beach front Carlton Hotel in Tel Aviv on the 4 hour flight from Europe, one of the limited way to enter the Holy Land, given the border are closed off on all sides. I awoke to a stunning view down the beach, comparisons to Barcelona, Miami and the Gold Coast sprung to mind. After picking the US group up from the airport we were soon on a bus to a dusty outcrop to perform our first team building exercise – herding goats. This gave us a chance to bond and also begin working in a team environment.
The first meal was to set the scene for the rest of the trip. First an entree of hummus, tomato, eggplant, fresh pita breads washed down with a sweet lemonade. Then generally followed by more char grilled veges, chick and lamb kebabs. And always finished with desert – sweet pastries, rich chocolate brownie followed by sweet tea or coffee. Vick Christina Tapa’s was a highlight we were presented by a panel of leading Israeli tech entreprenuers, following a morning touring radio stations and hearing about the local music industry trends.
We had some free time and I joined a group of lads to learn Krag Magra Israeli self defence. It was a bit like rugby training as we wrestled and sweated in the late summer heat, before I joined Gab for a swim in the warm Med. Gab was a musician with Cobra Starship and now managed pop punk bands. There were some very talented musicians attending, along with artist managers, label execs, song writers and just two promoters - the other one Justin organising the Washington wine festival - Vinofest.
After an early start back on the bus we visited a Kibbutz – a shared communal working village and business. It reminded me of an old peoples home or a University dorm with 1960's decor and fittings. Not for me! On the bus north we drove to the Golan Heights and a spooky afternoon on the border amongst the ruins of an old army barracks. We heard a bomb go off near us on the border which startled the group and set a number of emotional discussions in process.
Matisyahu - Jerusalem
I woke to a Mediterranean breakfast on the deck when a crow settled on the balcony. It had a real Game of Thrones vibe as I prepared for busy day in this spiritual homeland. We shared a song of 'Lean on Me' before we entered the Old City. It's limestone walls beaming in the hot desert sun. We First stop was the Church of the Hole Specultre. We learn that Jesus has been crucified on the hill top before being laid to rest on a and entombed for days before he rose up from the ashes. On to the Western Wall for a look before we were interrupted by a Barmitzvah. Another lavish Armernian Feast and we met some local festival and concert promoters. They talked about some of the struggles of getting artist's into the region around the Boycott (BDS) movement.
That afternoon we visited Yad Vashem – the $100m Jewish memorial buried deep in the rock. The trees grew including one by Schindler which had grown into two trunks. No camera’s allowed as we deep into the depths of the museum, all part of the emotive 2 hour journey. We watched a short video about life pre World War 2, smiling faces dancing in the snow and villages to unique Jewish customs. We learnt about the rise of Nazism and the marginalizing of Jewish life, condemned many to the slums and ghettos. A make shift ghetto area was terrifying, showing where families starved to death. Finally we were greeted by the Hall of Nations – a humbling monument with 6 millions names on record. Before finally coming into the sun and views over Jerusalem. The guide told us of the 10 beauties of the world 9 are in Israel. The last is the world itself. It was a moving view onto the green hills below.
Friday was Shabbat and a busy day checking out the old city including the site of the last supper and King David’s tomb. Shabbat is like Christmas every day families come together to celebrate the week through gratitude and. Candles are lit, bread is broken and wine is consumed. This continues all Saturday til regular life resumes. We celebrated at Western Wall where I left a note for my family. I was able to think of Helen McAlpine on the passing of her death. A Shabbat dinner took place that night where we were able to hear Mrs Schusterman speak about her vision for Reality Music.
It was sad to leave Jerusalem as I felt such a connection to the city. Probably not the first person... but I was not leaving on a camel like thousands before me! On to Dead Sea which was around 45 mins drive from Jerusalem towards the Jordanian border. The salty brine was like olive oil - greasy in our hands and stinging cuts and our mouth. The hot sun beat down and I had to skip quickly across the burning sand. Onwards along the lake (sea) front towards majestic Masada - the famous fort on the hill over looking the Dead Sea. We caught the gondala up to the ancient city where 2000 jews committed suicide before Romans stormed the building. This was followed by a food truck lunch in the desert before more frolicking in the dunes.
It was a shame not to stay longer at the countries premier hotel - the Beresheet Hotel - over looking the world biggest crater. We didn't check in until 7pm and at 8pm we were whisked away to the final dinner - out in crater nonetheless. It was here we experienced a spectacular closing party. Dave one of the more quiet shy guys got up and jammed his song. Illsy sung her hit song 'Headlights'. I played Romeo and Juliet before Pharrell's team DJ'd the night away with the latest and greatest hip hop cuts. It was an emotional night as everyone finally bonded and it was a fitting way to cap off a memorable week.
My main outtakes of the trip were my attachment and bewilderment with Jerusalem. An appreciation and understanding of the Holocaust. And a stack of new contacts and inspiration for the industry. Some of my favourite people were a music supervisor Andrew who lives in his car on the Pacific NorthEast coast. Sean the songwriter who writes songs for Demi Lovato. Ilsye who performs with Robin Schultz. Managers of Shakira and Pharrell. Scooter Braun’s right hand woman . The New York food bloggers Molly and Lindsay, who had no place being there except being friends with one of the co-ordinators, but added fantastic millennial value to the diverse group.
I gathered an appreciation and understanding of the cause of the Middle East conflict and the issues surrounding it. Gaza is a mess with tunnels in and out of the region supplying the Hammas with deadly weapons and rockets used to harm the Israelis. The Syrian border protects many in the Golan Heights from the brutal civil war happening just miles away. I only really got one side of the perspective and I look forward to meeting with Palestinians in future and continuing to be part of the debate and conversation around the middle east conflict.
Shabbat Shalom x